A published book still needs to be found.
Publishing a great book and marketing it are two different skill sets, and most authors only get help with the first. We build a marketing plan around your specific book, genre and readers, not a generic checklist recycled for every title.
Marketing built around your readers, not a generic checklist
This service is for authors with a finished or soon to launch book who want more than a single announcement post. We start by identifying who your book is actually for, considering genre, comparable titles and likely readers, and build a campaign around that, rather than running the same social calendar for every book regardless of audience.
Whether you're planning a launch from scratch or trying to bring new attention to a book that's already out, the approach is the same: understand the reader first, then choose the channels and content that will actually reach them.
A campaign built in layers, not a single push
Reader Research
Identifying your target readers, genre expectations and comparable titles before any campaign is built.
Author Branding
A consistent author identity across your website, social profiles and retail pages.
Social Media Campaigns
Platform appropriate content calendars built around your launch timeline and your readers' habits.
Email Marketing
Launch sequences and newsletter strategy to convert interest into actual sales.
Launch Planning
A coordinated timeline across pre order, release week and the weeks that follow, not just launch day itself.
Amazon Optimization
Listing copy, categories and keywords reviewed and optimized for retail discoverability.
Our book marketing process
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Discovery
We learn your book, your genre, your goals and your existing audience, if you have one.
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Strategy & Timeline
A written marketing plan mapped to your launch date (or, for backlist titles, to a renewed visibility push).
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Content & Campaign Build
Social content, email sequences and advertising options are built out for your approval.
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Launch Execution
Campaigns go live on schedule, coordinated across every channel in the plan.
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Reporting & Adjustment
Regular reporting on what's working, with room to adjust the plan rather than running it blind to the end.
Marketing doesn't end on release day
The weeks after a launch matter as much as launch day itself. We build in review outreach, ongoing social content and advertising options so your book stays visible well past its first week, not just a single coordinated push and then silence.
Plate II: The Campaign Desk
WordsWorth Atelier · MDCCCXLII
Every genre reaches readers differently
A thriller and a business book are not marketed to the same readers, in the same places, the same way.
Often paired with marketing
What it's like to market a book with us
“For the first time, my launch plan felt built around my actual readers instead of a generic social media calendar.”
Sample testimonial, pending a verified quote
“The reporting was the part I appreciated most: I always knew what was working and what wasn't, instead of guessing.”
Sample testimonial, pending a verified quote
“My book had been out for a year with barely any visibility. The renewed campaign gave it a genuine second life.”
Sample testimonial, pending a verified quote
Let's build a marketing plan around your actual readers
Tell us about your book and your goals, and we'll map out what a realistic campaign looks like.
100% confidential: your project details are never shared outside your project team.
Frequently Asked Questions
No, and we're direct about that: no responsible marketing service can guarantee sales figures or bestseller rankings. What we can guarantee is a considered strategy, real execution, and honest reporting on what's working.
Yes. A renewed visibility campaign that includes email, social content, advertising and review outreach can bring meaningful attention to a backlist title, not just brand new releases.
A review of your book's title metadata, categories, keywords and description, adjusted to improve how readers actually searching in your genre find your listing.
We can advise on and set up advertising options as part of your campaign, scoped to your budget and goals during the strategy stage; it isn't a one size fits all add on.
Earlier is better: ideally 2-3 months before release, so pre order and early review momentum has time to build. We can still put together an effective plan on a shorter timeline if needed.
Yes, content creation is part of the service: we draft social content and email copy for your approval, in your voice, rather than leaving you to write it all yourself.
We can build review outreach into your campaign, inviting early readers and advance copy recipients to leave honest reviews, but we never buy, fabricate or incentivize reviews in exchange for positive coverage.
Start Your Project
Tell us about your project and a member of our team will follow up shortly.