Your book has a story. The press needs an angle.
Publishing a book and having people hear about it are two different things. Our publicists build the pitch: a clear positioning statement, a press kit, and a list of the right journalists, podcast hosts and reviewers, then do the outreach and follow up it takes to put your book in front of them.
Publicity is a process, not a promise, and any publicist who promises coverage is telling you what you want to hear
No one can guarantee a journalist opens an email, a producer books a guest, or an editor assigns a review, and we won't tell you otherwise. What we can do is build a campaign around a genuinely pitchable angle, put it in front of the right people in a way that respects their inbox, and follow up like a professional. That's the work a publicity campaign is actually made of.
This service is for authors with a finished or soon to be published book who want that work done properly: positioning developed before a single pitch goes out, materials a journalist can actually use, and a target list built around outlets and shows that plausibly cover your subject, not a mass blast to a generic media database.
Six pieces of a real publicity campaign
Campaign Positioning
Before any outreach begins, we work out what makes your book newsworthy right now: the angle a journalist or host could actually use, not just a summary of the plot or premise.
Media Angles
One book can support several pitches: a trend piece, a local interest angle, an expert commentary hook. We develop the angles that fit your book instead of forcing it into one generic story.
Press Release Writing
A press release written the way outlets expect to receive one: clear news hook up top, quotes, availability and contact details, ready to forward internally.
Media Kit Development
Author bio, headshot guidance, book summary, sample questions and cover art assembled into one packet a journalist can open and use without asking you for more.
Journalist & Podcast Outreach
Pitches sent to a researched list of journalists, podcast hosts and reviewers whose beat or show plausibly fits your book, with polite, time spaced follow up, not a single email and silence.
Interview Preparation
If a producer or journalist responds, we prepare you for it: likely questions, a few tight talking points, and guidance on steering a conversation back to your book's angle.
From positioning call to campaign report
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Positioning Call
We talk through your book, your audience and your goals, and identify the angles most likely to interest media and podcast hosts.
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Materials Development
Your press release and media kit are drafted, reviewed with you, and finalized before any outreach begins.
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Target List Building
We research journalists, podcasts, reviewers and outlets whose beat or audience genuinely fits your book, rather than pitching a broad, generic list.
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Outreach & Follow Up
Pitches go out in tracked batches, with follow up spaced to be persistent without being a nuisance to the people we're contacting on your behalf.
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Interview Support
When a journalist or host responds, we help you prepare and coordinate the logistics, so you walk in ready.
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Campaign Reporting
A running report of who was contacted, who replied and what came of it, so you can see exactly what the campaign did, in plain terms.
Every pitch, every reply, logged and shared
You receive a running record of the campaign: outlets and shows contacted, dates, responses and outcomes, so you always know exactly what outreach has happened on your book's behalf, not a vague summary at the end.
Plate II: The Press Room
WordsWorth Atelier · MDCCCXLII
Often paired with PR & Publicity
What it's like to work with a publicist here
“I appreciated that no one promised me a magazine feature. What I got instead was a real strategy and honest updates the whole way through.”
Sample testimonial, pending a verified quote
“The media kit alone was worth it. I use it for every interview request that comes my way now, not just the ones from this campaign.”
Sample testimonial, pending a verified quote
“They prepped me before every interview. I walked into conversations I would have otherwise been nervous about feeling ready.”
Sample testimonial, pending a verified quote
Tell us about your book and your ideal reader
A free, no obligation conversation about positioning, angles, and what a realistic publicity campaign looks like for your book.
Honest expectations, always: we'll never promise coverage we can't control.
Frequently Asked Questions
No, and we'd be cautious of any publicist who tells you otherwise. Coverage decisions are made by journalists, producers and editors we don't control. What we guarantee is the work: a real angle, professional materials, a researched target list, and diligent outreach and follow up on your behalf.
Publicity is about earning attention through journalists, podcast hosts and reviewers: third parties choosing to cover your book. Marketing is about reaching readers directly, through your own channels and paid promotion. The two work well together, but they're built and measured differently.
Typically your author bio, a book summary written for media rather than retail, a downloadable headshot and cover image, sample interview questions, and your availability. It's built so a journalist can cover your book without needing to email you for basic information.
We research outlets, journalists, podcasts and reviewers whose beat or audience plausibly connects to your book's subject or genre, rather than sending a generic pitch to a purchased media list. A smaller, well matched list consistently outperforms a broad, untargeted one.
Yes. Your press release is drafted by our team and reviewed with you before it's finalized, so the news hook, quotes and details are accurate and you're comfortable with how your book is framed.
Yes. Once a journalist or podcast host responds, we help you prepare: likely questions, a few tight talking points, and guidance on bringing the conversation back to your book's angle when it wanders.
Through the campaign report: a running record of who was contacted, when, and what response followed. You see the actual outreach, not just a summary, so you can judge the effort and the results for yourself.
It depends on your book, your goals and your publication timeline. We'll recommend a realistic campaign length during your positioning call rather than quoting a generic number up front.
Start Your Project
Tell us about your project and a member of our team will follow up shortly.